Clay pricing: plans, credits and what 1,000 contacts cost

How much does Clay cost per month?

Clay's paid plans start at $185 a month for Launch and $495 a month for Growth, billed monthly. Billed yearly, they start at $167 and $446 a month, about 10% less. Free costs nothing, and Enterprise is a custom quote with a yearly contract. Prices checked on Clay's pricing page on November 2, 2026.

Each starting price is the smallest bundle on that plan. You pick an action tier and a data credit tier, and the price is the sum of the two. On monthly Launch, 15,000 actions cost $60 and 2,500 data credits cost $125, which makes the $185. Growth's $495 is 40,000 actions for $205 plus 6,000 credits for $290. Bigger tiers raise each part.

Seats are free on every plan. Clay's FAQ says you can add as many people to a workspace as you like at no charge. You pay per workspace, your team's shared Clay account, not per person.

Sources: Clay pricing, Clay FAQ: adding people to a workspace

How do Clay credits work: data credits vs actions?

Clay credits come in two kinds: data credits pay for the data Clay buys, and actions pay for the work Clay runs. An action is one unit of work, whichever provider runs it. Each enrichment (a lookup that adds data to a row), AI run or record sent to another tool counts as one. A data credit pays for the data itself, bought from one of Clay's 150 or more data partners.

Credits cost different amounts by data type. Clay's docs price an email found at 0.5 credits and a LinkedIn profile at 0.5, and say phone numbers cost more. A fully enriched record, with company and person data, an email, a phone number and AI fields, typically uses 6 to 20 credits. Data credits start at $0.05 each and actions at less than $0.01, and both get cheaper on bigger tiers.

The two meters also run out differently. On paid plans, unused data credits roll over and can be topped up. Unused actions expire each billing cycle and cannot be topped up, so more actions means a higher action tier.

• No result, no charge: a lookup that finds nothing uses no credits and no actions.
• Your own data provider keys (API keys) skip data credits, but each run still uses one action.
• Free work: finding people in Clay's database, CRM imports, formulas, filters and moving data between tables.
• Sending through Clay's sequencer uses one action per lead added to a campaign, not one per email.
• AI on token-heavy models such as GPT-5.1 is billed by how much text it reads and writes. Clay shows an estimate per row before the run.
• Clay's command-line tool (CLI) and API let coding agents such as Claude Code run Clay. Both come on every plan, Free included, and use only actions and credits. Free caps their searches at 100 results per 30 days.

Sources: Clay pricing, Clay docs: actions and data credits, Clay docs: plans and billing, Clay docs: Clay Plugin (API and CLI)

What does the Clay free plan include?

The Clay free plan costs $0 and includes 500 actions and 100 data credits a month. It also has unlimited seats and tables, waterfalls, Claygent, your own API keys and up to 200 rows per table.

That covers about 100 contacts a month. At the docs' prices of 0.5 credits for a LinkedIn profile and 0.5 for an email found, 100 credits buy both for 100 people. With a check from one of Clay's free email validators, those lookups use about 300 of the 500 actions.

Free has no phone number lookups, signals or CRM sync, and you cannot buy more credits on it. Clay's pages disagree on email: its plan table starts email campaigns on Launch, but its FAQ lists the sequencer under Free. Clay's CLI and API work on Free but return at most 100 search results per 30 days. To try the paid features, Clay offers a 14-day trial with 1,000 data credits, without phone numbers.

Sources: Clay pricing, Clay docs: actions and data credits, Clay docs: plans and billing, Clay docs: Clay Plugin (API and CLI)

What does the Clay Growth plan include?

Clay's Growth plan starts at $495 a month, or $446 billed yearly, for 40,000 actions and 6,000 data credits. Clay aims it at teams with CRM-based workflows, and its guide sizes Growth for teams enriching 1,000 to 10,000 records a month.

For the same meters, Growth costs more than Launch. Billed monthly, data credits cost the same on both plans, but actions do not. 40,000 actions cost $150 a month on Launch and $205 on Growth. With 6,000 credits, that is $440 on Launch and $495 on Growth. At 200,000 actions, the gap is $310 a month. Upgrade for Growth's features, not for volume: Launch sells up to 50,000 credits and 200,000 actions a month.

• CRM sync: Clay keeps the records in your CRM synced and enriched.
• Webhooks that start work from any signal, and calls to any tool with an HTTP API.
• Web intent signals, which show the companies visiting your website.
• Ad audiences sent to LinkedIn and Meta, with no limit on how many.
• Mailboxes and domains bought inside Clay for its sequencer.
• A priority support queue.

Sources: Clay pricing, Clay docs: plans and billing, Clay docs: buying email accounts

What do 1,000 enriched contacts and a sequence cost on Clay?

An email-only job for 1,000 contacts a month fits Launch's cheapest tier: $185 a month, or $167 billed yearly. Take 1,000 people a month with their LinkedIn URLs. Look up each profile, find a work email and check it, then add everyone with an email to a sequence.

That uses 950 of Launch's 2,500 data credits and about 3,700 of its 15,000 actions. If Clay's own database supplies the people, that search is free too. On Launch you send from mailboxes you connect yourself, such as Google Workspace or Microsoft 365 accounts.

• LinkedIn profiles: 1,000 × 0.5 = 500 credits and 1,000 actions.
• Work emails, 90% found: 900 × 0.5 = 450 credits and 900 actions. The 100 misses cost nothing.
• Email checks with one of Clay's free validators: 0 credits and 900 actions.
• Adding the 900 people to a sequence: 0 credits and 900 actions.
• Total: 950 credits and about 3,700 actions.

Sources: Clay pricing, Clay docs: actions and data credits, Clay docs: connect your own email accounts

What does Clay data enrichment cost with phone numbers?

Clay data enrichment with phone numbers, company data and AI fields costs $350 to $940 a month on Launch for 1,000 records. Clay's docs put a fully enriched record at 6 to 20 credits, so 1,000 records use 6,000 to 20,000 credits a month.

Clay's pricing page sells Launch with 6,000, 10,000 or 20,000 credits, at $290, $460 or $880 a month. Add $60 for actions if the job stays within 15,000 of them; 40,000 actions cost $150. Billed yearly, the same job costs $315 to $846 a month. Clay's own guide sizes Launch for teams enriching under 1,000 records a month and Growth for 1,000 to 10,000.

Sources: Clay pricing, Clay docs: plans and billing

Which Clay costs are easy to miss?

Credit top-ups at a 30% premium, actions that never roll over, and mailboxes and CRM sync that need Growth are the easy ones to miss. Seats are not one of them.

• Top-ups: one-off and automatic data credit top-ups carry a 30% premium. Actions cannot be topped up at all; you move to a higher action tier.
• Expiry: unused actions reset every billing cycle. Data credits roll over, up to twice your monthly amount on monthly plans and 15% of the year's credits on yearly plans.
• Mailboxes: buying mailboxes and domains inside Clay needs Growth, at about $4.50 a mailbox a month and $15 a domain a year, paid in credits.
• CRM sync and webhooks: both start on Growth, so a Launch team that wants its CRM kept in sync pays the Growth price.

Sources: Clay pricing, Clay docs: actions and data credits, Clay docs: buying email accounts

When is Clay worth the price?

Clay is worth it when you need many data sources and custom facts on every row. Its waterfalls try one provider after another until one finds the value. Claygent, its AI agent with web research, fills in custom data points for each row. If someone on your team will own and tune the tables, that flexibility is what you pay for.

It is a weaker fit when you mostly need emails for one sequence a month. Then you pay for two meters and a tool with a learning curve, and most of its depth goes unused.

• Good fit: several data sources per row, AI research columns and a person who likes building tables.
• Good fit: CRM-based workflows on Growth, with sync and webhooks.
• Think twice: email-only outreach to a few hundred people a month.
• Think twice: you already pay a data provider and only need its results in a sheet.

Sources: Clay pricing

How can you pay less for Clay?

Yearly billing saves about 10% on Launch and Growth. Your own data provider keys skip data credits, so Clay charges only actions and the provider bills you directly. Rolled-over credits let a quiet month fund a busy one.

Pick a credit tier that covers your normal month and keep top-ups for spikes, since top-ups cost 30% more. If you need more credits or actions but none of Growth's features, raise Launch's tiers instead: the same actions cost less there. Early-stage startups can apply to Wedge, Clay's startup program, to earn credits.

Sources: Clay pricing, Clay docs: actions and data credits, Clay for startups

How much does Clay cost compared to OXYGEN?

For the 1,000-contact job above, Clay's Launch plan costs $185 a month. On OXYGEN its lookups cost about $99 a month: the $99 plan. Sending the sequence adds $1 a month for each mailbox you connect, and nothing per email. The 1,000 LinkedIn profiles plus 900 work emails found and checked use about $92 of OXYGEN credits.

Cheaper providers are tried first, and each charges only when it returns an email. With a LinkedIn URL, as here, a lookup that finds nothing is free. Without one, a lookup from a name and a domain first checks up to eight guessed addresses, paid even on a miss. OXYGEN has no people database of its own, so finding the people is extra. Searches run through data providers on credits and show their price before they run.

Inboxes bought in OXYGEN cost $4 a month with warm-up included. Warm-up means sending a slowly rising number of emails so a new inbox earns trust. Several inboxes share one sending domain, bought at the registrar's price: $12.50 a year for a .com.

LinkedIn steps run in the same sequence at $34 a month per connected account. A free workspace comes with a one-time 250 credits to test enrichment first. Your own provider keys work from the $99 plan. OXYGEN's pricing page lists the plans and what common lookups cost.

• 1,000 LinkedIn profiles at about $0.01 each.
• 900 work emails found at about $0.085 each. With a LinkedIn URL on every row, the 100 lookups that find nothing cost nothing.
• 900 email checks at about $0.00225 each. Where a domain accepts all mail, a second check costs $0.017, assumed for 20% of addresses.
• The CRM, tables, formulas and extra seats: free.

Sources: Clay pricing

What OXYGEN does not do here

• Fewer data providers than Clay: OXYGEN's waterfalls use up to 17 providers for emails and 13 for phone numbers, some only with your own keys.
• No Salesforce sync; HubSpot syncs both ways.
• Your own provider keys need a paid plan, from $99.